GDC China: Red 5’s Taewon Yun On Localizing Culture | Gamasutra

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There are not homogeneous markets, Yun stressed — not in Asia, not in Europe, not even in the US, adding that it’s extremely important when undertaking the localization and translation process to avoid hardcoding, and to be aware of cultural issues beyond the use of words. This process needs research and cross-cultural teams.

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~ by reset3 on July 21, 2008.

One Response to “GDC China: Red 5’s Taewon Yun On Localizing Culture | Gamasutra”

  1. 100% agree your idea of cross-cultural teams .

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